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What is SEO? (What is Search Engine Optimization?)

What is SEO? (What is Search Engine Optimization?)

What is SEO? (What is Search Engine Optimization?)

The term "Search Engine Optimization" in our language is commonly abbreviated as SEO. SEO refers to the comprehensive set of activities performed to increase the visibility of websites on search engines such as Google and Yandex. The evaluation and success of SEO are assessed based on the performance in organic search results. 

What is the Purpose of SEO? 

SEO, which stands for Search Engine Optimization, is a digital marketing method used to achieve better rankings on search engine result pages (SERPs). Websites with high visibility on search engine pages experience an increase in incoming traffic as a result. Websites that are structurally and content-wise optimized also facilitate customer conversions (such as making a purchase, signing up for a membership, filling out a form, etc.). In summary, SEO involves planning the process of appearing when users search for what they are looking for, managing the process from their visit to the website until the desired outcome is achieved, and obtaining the desired feedback. 

What is The Importance of Keywords for SEO?

Keyword selection is one of the most important factors in keyword SEO practices. The process of determining keywords is based on user experiences and the fundamental factors of the provided service. Google tools (Google AdWords) and many paid or free SEO tools are used to determine keywords. This process constitutes the most crucial point of SEO activities. A poorly constructed SEO activity can cause a website to lag behind in Google search results. One of the reasons why keyword selection is so valuable is that one of the methods search engines use during the crawling process is keyword-focused scanning. Based on this information, it can be concluded that properly configuring the keyword analysis process is of vital importance for websites. 

What are the types of SEO? (What are the types of Search Engine Optimization?)

SEO activities involve comprehensive processes. This process is divided into different groups within itself. SEO activities are carried out in two main groups: on-page and off-page. Search engine optimization is divided into these two groups, but they need to be integrated with each other. This is one of the most important criteria for SEO. 

What is On-Page SEO? 

There are several important points to consider when creating an on-page SEO structure. During the on-page SEO planning process, it is crucial to ensure that the pages on the website are unique. Care should be taken to define URLs (links) on these unique pages that represent the product or service and fall within certain lengths. Making errors in these two aspects can be quite serious, so extra caution should be exercised. Other potential mistakes that can be made in on-page SEO efforts include having outdated content, using headings that do not comply with standards or are too similar to each other, not providing content details in the images used, not being mobile-friendly, and having a slow website speed. These are among the main mistakes to avoid in the on-page SEO process. 

What is Off-Page SEO?

Site Dışı SEO refers to the external links that can come to your website or go out from your site. It is crucial for these incoming or outgoing links to come from reputable and strong channels, or to be directed to the right channels, as it contributes significantly to the SEO efforts of the website. Regularly monitoring the incoming links to your website and avoiding links from unrelated or low-quality sources is important to prevent harm to the SEO process and potential penalties from search engines. Other factors that can damage Off-Page SEO include unnatural or improper postings and redirects through social media accounts, inappropriate and unrelated social media and search engine advertisements, and link building or acquisition through irrelevant blogs. Based on the information mentioned above, the SEO process is a fundamental aspect of a website's performance. Proper management of this process will lead to improved performance and the achievement of desired user behavior in a shorter period. SEO processes are typically handled by digital marketing experts. Working with a professional team can save you time and prevent significant financial losses. For detailed information about SEO, please feel free to contact our company.

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