How to Make a Website?
Due to the increasing usage of the internet, the channels for conducting promotional activities have shifted to the online environment. As a result, one of the most important steps in marketing activities is websites. A website is a promotional and sales space used in the field of digital marketing, with different versions and structures.
What are the Types of Websites?
Websites can be created for personal and commercial purposes.
What is a Personal Website?
The primary usage area of personal websites is mostly personal blog sites. The process of creating a personal blog site can be done through ready-made website platforms or custom-built by web developers.
What is the Purpose of Creating a Personal Website?
Personal websites are created for purposes such as biography, blogging, or gathering information. This type of website is generally not intended for commercial purposes but rather for promotional purposes.
How to Set Up a Personal Website?
Personal websites are created by companies or developers who offer ready-made templates.
What is an E-commerce Website? What is The Purpose of an E-commerce Website?
E-commerce websites are internet sites created for the purpose of promoting and selling products or services, utilizing different infrastructures. The process of creating e-commerce websites requires more serious efforts compared to building personal websites.
How to Set Up an E-commerce Website?
What Should Be Considered When Creating a Website?
Before proceeding with website development, many research and analysis processes should be conducted.
The things to consider when creating a website are listed below:
1- The goal of the website should be determined: When creating a website, it is necessary to determine the industry in which the company operates or, in the case of a personal website, the purpose of the site.
2- The target audience to be reached on the website should be determined: The process of identifying the target audience is not only important for website development but also for all marketing processes and should be established before the process begins. The target audience can be sector-based or composed of demographic characteristics.
3-Domain and hosting should be obtained from secure channels: The most important parts of a website are the domain and hosting.
What Should Be Considered When Choosing a Domain?
When choosing a domain, it is crucial for it to reflect your business or brand. Domain names that are unrelated to your industry or brand can have a negative impact on your brand image. Other important factors to consider are having a short and meaningful domain name and using one of the most commonly preferred domain extensions such as (.com, .net, .org, .com.tr, etc.).
What Should Be Considered When Choosing Hosting?
The choice of hosting greatly affects the performance of a website. When selecting hosting, it is important to research the reliability and support options provided by hosting companies. Other factors to consider in hosting selection include the size of disk space, CPU and RAM dimensions, and the underlying operating system.
4. The website installation process should be determined: The decision should be made on whether the website installation process will be carried out individually or under the control of a developer. In all cases, except for using ready-made website services, it is essential to seek assistance from a team of developers.
5-Design Decisions Should Be Made According to the Identified Target Audience
The website design is the most critical step required for the successful execution of this process. When designing a website, the target audience should be considered, the services to be offered should be thoroughly examined, attention should be paid to color harmony, and crowded structures that strain the eyes should be avoided.
6-Content Should Be Added to the Website Based on Its Purpose and Target Audience.
After completing all the steps mentioned above, one of the most important aspects is to create relevant and up-to-date content that aligns with the purpose of the website and the industry. To carry out this process effectively, both paid SEO practices and free SEO practices should be utilized. These practices play a crucial role in increasing the visibility of the website. For detailed information on this topic, you can refer to our article titled "What is SEO? (Search Engine Optimization)" on our website.
